Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #32: The Telco Retail Experience Gets a Makeover: How AI is Leading the Way

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In this edition of Telco Talk, we explore how Etisalat and Verizon are reimagining the telco store with bold, AI-first innovations that are truly transforming the customer experience.

Edition #31: The Lost Millions: Why Telcos Are Failing at Direct Sales

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Every year, telcos leave millions in untapped revenue on the table. The reason? They’re overlooking one of their most powerful sales tools: direct sales.

Edition #30: How Your New Employees Are Killing The Telco Retail Experience

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In this edition of Telco Talk, self-described telco retail aficionado & straight talker, Will Gibson, explores how the lack of staff training affects telco retail experiences – and how to get it right.

Telco’s! Stop the Profit Leak: How Neglecting Retail Training is Costing You Big Time

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Every day, retailers are leaving wads of cash on the table, and the culprit might be hiding in plain sight: undertrained employees. Think of it like a slow leak in your profit pipeline. You might not see it immediately, but over time, it’s draining your revenue and eroding your brand’s reputation.

Edition #29: The Top 7 Telco Projects Driving Success in a Cost-Conscious Era

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Ask anyone in the telecoms industry and they’ll agree - spending has never been under as much scrutiny as it has in the last year. Our clients have told us even small daily expenses that nobody would have given a second thought to a few years ago, now require multiple levels of approvals. The key to thriving in this environment lies in choosing projects that deliver tangible results quickly. In this edition of Telco Talk, we’re exploring the top ROI-driven initiatives to prioritize in the year ahead.

Edition #28: 10 Big Ideas That Will Shape the Telco Industry in 2025

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In our last blog of 2024, Maplewave’s resident futurist, Will Gibson, shares 10 industry-changing predictions that telcos should be prepared for next year.

Edition #27: Five NLP Secrets That Will Skyrocket Your Sales Team's Performance

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NLP consists of effective techniques that provide you with choices that you didn’t know you had. Even better, it triggers a curious attitude, and the desire to learn and explore new possibilities. But for NLP to be successfully applied, there are five basic principles you need to respect.

Edition #26: 12 Ways Telco Commerce Platforms Can Prevent Retail Fraud

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In speaking with telcos around the world, fraud prevention is one of the most talked about issues in the industry today. In our digital-first society, fraud has never been easier, or more prevalent – with huge financial consequences.

Edition #25: How Telcos Can Leverage Social Responsibility to Appeal to Gen Z & Alpha

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Your future customers insist that the heart of humanity must remain front and centre in all business activities. You have a unique opportunity to captivate the discerning hearts of Gen Z and Alpha through initiatives steeped in meaningful social responsibility!

Edition #24: 4 Ways AI Could Disrupt The Telco Industry – And How To Prepare

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In this newsletter, I’ll share a few of my musings on how AI could change telco in 3, 5 or 10-years’ time. Things are moving FAST! This could be next year!