Articles by 

Maplewave Company

The Top Six Ways Telcos Let Their Customers Down

Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.

The 3 Tools Your Telco Salespeople Need to Be Successful

Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.

How to Turn Every Telco Store Visit into a Sales Opportunity

Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.

How to Delight Customers with Store Design and Staff Training

The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍

Telco Staff Training: Nearly Everything You Need to Know

For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.‍And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability. ‍

Part 1: A Supply Chain Q&A with Maplewave's SVP of Global Business Development

In this blog, we’ve posed 3 questions about supply chain partners, building stronger supply chains, and omnichannel enablement to Brad Lapin, SVP of Global Business Development at Maplewave.