Articles by

Maplewave Company

Why Telcos Need to be Social Media Experts

April 9, 2021

Just how important is social media to young customers? And how can telcos best leverage this new channel to reach this demographic?

How Telcos can Leverage Social Responsibility to Appeal to Young Customers

April 9, 2021

Ignorance is not bliss. Telcos that refuse to play an active role in bettering the world aren’t going to cut it for Gen Z or Alpha.

The Top Six Ways Telcos Let Their Customers Down

October 11, 2023

Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.

The 3 Tools Your Telco Salespeople Need to Be Successful

April 9, 2021

Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.

How to Turn Every Telco Store Visit into a Sales Opportunity

April 9, 2021

Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.

How to Delight Customers with Store Design and Staff Training

April 9, 2021

The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍