Telecom Sales Training.

Drive performance and enhance your customer experience with Showtime, the only advanced sales training course that’s built for all telco staff and channels.

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Increase Your Top Line Sales by 10%+

Empower your staff to complete more transactions, identify upsell opportunities, and turn customers into repeat visitors. You’ll recoup your investment in 5 weeks.

Get Sales Training That Is Relevant For Telco

Our one-of-a-kind telecoms sales training courses are completely tailored for the telco environment and its channel sales roles.

Drive Results Through Behavioural Changes

Our courses use Neurolinguistic Programming principles to teach self-awareness and sales skills, all framed within a telco context to drive results.

Train Telco Staff In Every Channel

Upskill and empower all sales staff across your organization with tailored training programs for those in retail, B2B, direct sales and call centres.

Choose Your Training Course.

There are several versions of Showtime that have been tailored for different sales teams within your organization. Choose from one course, or many.

Showtime For Retail Staff

Our retail-focused telecom sales training course helps store staff increase sales and deliver unforgettable customer experiences.

  • Teaches customer understanding, persuasive sales techniques, and how to build long-term loyalty.

  • Scenario-based training simulates real-world retail interactions.

  • Proven methods drive lasting shifts in mindset and sales behaviour.

  • Reinforces each employee’s role in creating a successful retail environment.

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Showtime For Direct Sales Teams

Designed for teams selling door-to-door, at pop-up events, or in mobile environments, this course boosts face-to-face selling confidence.

  • Develop advanced soft skills that build trust, credibility, and customer connection.

  • Learn practical strategies that improve conversion rates and elevate the customer experience.

  • Master objection handling and closing techniques that are tailored to in-person conversations.

  • Master techniques to generate interest and make the most of brief customer interactions.

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Showtime For Call Centre Teams

This course teaches agents how to transform routine service calls into meaningful sales conversations.

  • Resolve issues effectively while identifying cross-sell and upsell opportunities.

  • Learn how to build empathy and trust—even when you’re not face-to-face.

  • Navigate challenging interactions across voice, video, and digital channels.

  • Learn techniques that increase satisfaction scores, reduce churn, and drive telecom-specific revenue growth.

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Showtime For B2B Staff

Tailored for enterprise and SME sales teams, this course builds long-term relationships that drive value and loyalty.

  • Use deep discovery to uncover complex needs in long sales cycles.

  • Master solution selling, ROI storytelling, and building executive relationships.

  • Perfect for enterprise, wholesale, and partner channels.

  • Strengthens trust and credibility with business clients.

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Ready To See Showtime In Action?

Request a personalized demo to see how Showtime can transform your training experience.

Once you’ve selected your training focus, it’s time to choose how Showtime will be delivered. All courses are available as e-learning or classroom training, with flexible ownership models and branding options to suit your needs.

E-Learning

  • Courses are delivered virtually for maximum flexibility.

  • Ideal for new hires and ongoing refresher training.

  • Includes detailed analytics to monitor engagement, measure effectiveness, and optimize sales performance.

  • Is an excellent complement to classroom training.

Classroom Training

  • Delivered by your own trainers through our Train-the-Trainer model, or by our expert global Practitioner network.

  • Designed as a one-time event to get teams up to speed quickly.

  • Provides trackable outcomes that improve customer satisfaction and drive sales across retail channels.

  • Can be paired with e-learning for refresher training.

  • Can be delivered over 2.5 to 3 days, or modularly.

Customization

  • Add your brand elements, request translations, and tailor the experience to match your business.

  • All customization options are reviewed and confirmed pre-project.

Ownership Models

  • Choose from a range of ownership models that align with your Capex or Opex preferences.

  • Contact us to discuss pricing and find the model that works best for your organization.

Case Study: Driving +10% Sales Growth With Showtime.

The Challenge
A Caribbean telecom operator was experiencing a decline in retail sales and needed to improve in-store conversions to meet their annual operating plan for 2024.

The Solution
Maplewave deployed Showtime, the telecom industry's only purpose-built retail sales training program. A classroom-based Train the Trainer model was used, equipping internal teams with the skills and confidence to deliver the program across all locations.

The Results
Following implementation, in-store sales increased by more than 10%, representing an 860% ROI in year 1. Staff embraced the new techniques and quickly began applying them on the floor, resulting in stronger engagement, higher close rates, and a more energized, customer-focused team.

Frequently Asked Questions.

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Why do you say this is more effective than the training we have? What’s so special about it?

Showtime is a telecommunications sales training course that’s been built from the ground up by lifelong telecoms executives and practitioners. It uses Neuro-Linguistic Programming principles to drive behaviour changes. Geared for all roles and experience levels, even your most senior, experienced sales staff in any channel will learn more about themselves and their customers.

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Which is better? The classroom training or e-learning?

It’s a tie! Classroom training is a big investment; participants need to spend 2-3 days in the classroom away from the store. If this is too big of a commitment, e-learning is a fast, flexible option. The ideal scenario is to use both, using e-learning to refresh participants’ knowledge and ensure long-lasting behaviour change after the classroom event.

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We have a specific training need, but we don’t see it here. Can you help us with it?

Of course! Our ability in instructional design over many years means we are on the pulse of the training that works in the telecoms industry. We often produce bespoke events, lessons, modules and experiences for our clients, and if you are thinking about something new, then reach out and discuss it with us!

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How does Showtime impact sales?

Some retail stores and dealers have seen sales increase by 40% in the weeks post-deployment. Overall, we do expect an increase of around 10% to top-line sales in any project, in any channel. In addition, increases to transaction size and conversion rates are very common and we also see double-digit NPS scores as customers start to notice the improved experience.

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