Telecom Benchmark Assessment.
See how your sales, retail, digital, or brand performance measures up to your competitors—and get a strategic plan that’s guaranteed to improve your KPIs.
Explore Service Snapshot
Get Actionable Results in Under 2 Months
In just a few weeks, we will conduct a 135+-point assessment on your chosen area of focus: consumer sales, retail operations, digital channel or brand.
Picture Your Strengths & Weaknesses
We visually benchmark your results against global standards, so you know what you’re doing well and where you’re falling short.
Get ~30 Quick Wins & Long-Term Strategies
We deliver 20-30 recommendations, including quick wins and longer-term projects that will drive results over the next 5 years.
Know Your KPI Impact In Advance
For each recommendation, we predict the impact it will have on key metrics, so you can be confident in your investment.
Choose Your Area Of Focus.
Each Benchmark Assessment targets a different function within your Go-To-Market strategy. Choose the one that best aligns with your current challenges—or complete multiple assessments for a full picture.
1. Consumer Sales Strategy
Our gold-level assessment that’s perfect for telcos that want to optimize their sales strategy across all channels.
We conduct a deep dive into your IT strategy, infrastructure, inventory, omnichannel capability, and consumer channels.
We evaluate your complete channel strategy to understand the tradeoff between your physical and digital channels and how well they serve you.
Your results are benchmarked against global standards.
2. Retail Operations
Our retail-focused assessment examines your retail performance and identifies any inconsistencies.
We assess your store experience and layout, your product & IT capability, as well as the performance of your people and processes.
We map your key customer journeys, identify pain points, and give you a plan to overcome them.
We identify opportunities to boost foot traffic, conversion, and in-store efficiency.
Understand where you rank versus regional and global competition.
3. Digital Innovation
Our digital-focused assessment helps telcos grow their digital presence and boost adoption.
Assess your digital sales and service capabilities across web, app, and hybrid touchpoints.
Understand gaps in your digital strategy and how you compare to market leaders.
Discover ways to increase digital penetration, automation, and channel efficiency.
4. Brand & Marketing
Our brand-focused assessment helps telcos differentiate their brand and improve their marketing tactics.
Measure brand strength, message clarity, and consistency across your touchpoints.
Review marketing effectiveness across digital and traditional campaigns.
Get actionable ways to align your brand story to your customer promise.
Our Consulting Process.
1. Discovery & Onsite Assessment
We immerse ourselves in your business – visiting stores, speaking with teams, and analyzing operations. This phase includes guided visits, secret shopper activities, and a 135+ point benchmarking diagnostic covering your people, infrastructure, and customer experience.
2. Findings & Benchmark Results
We deliver a detailed report that highlights your strengths, weaknesses, pain points, and future risks. Your scores are benchmarked against global telco standards, so you know exactly where you stand.
3. Strategic Recommendations
You'll receive 20–30 tailored recommendations, from quick wins to longer-term initiatives. Each one is prioritized by impact, effort, and cost – with a forecasted KPI impact for confident decision-making.
4. Ongoing Support
We don’t just hand off a report and walk away. We help turn insights into action through coaching, project planning, vendor coordination, and ROI tracking – ensuring your strategy gets real results.
Visualize Your Results.
Your final report will include two graphs: one that plots your results, and another that shows global averages. This helps visualize your strengths and weaknesses, and how they compare to other telcos
Featured Case Study.
Progresif
Maplewave helped Progresif undergo a retail transformation and become Brunei’s Mobile Operator of the Year 2.5 years later.
See HowChat with Will Gibson.
Will is an award-winning telecom consultant who has consulted on retail environments in over 60 countries. Will intimately understands the many factors that make a great retail experience and uses his expertise to bring this to life. Reach out to Will to get started today!
Will’s Bio >Email Will >Will’s LinkedIn >
Frequently Asked Questions.
How long does it take to complete the assessment?
We typically like to spend at least a week with you on the ground. We visit your stores, immerse ourselves in your business, and talk to your many operational teams. From there, we analyze the results and prepare a detailed report. The whole process takes 4-6 weeks from start to finish.
How do we choose which assessment is best for us?
Reach out to our team and we can discuss! Our award-winning consultants will identify your most impactful pain points and suggest a course of action that will give you the results you need to dominate your market.
What will I get out of the exercise and how will it help us?
You will learn a lot about your business! In short, we give you a strategic plan for the next several years, including at 20-30 actionable recommendations. Some are quick wins, and others may require more strategic thought and planning. We will recommend what to do and when.
What if I have other needs that aren’t covered by your assessments?
Reach out to our team and we can discuss! We can tailor a Benchmark assessment to suit exactly the pain points you have. For example, we have delivered Benchmark projects around “The I-Pay Journey”, “The Indirect Channel”, and many more. Our process is flexible.
Let's Get
Started.
We’re excited to hear how we can help.
Message Us
