Will Gibson

Offering insight and concrete solutions for telcos looking to take their business to the next level.

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Will Gibson

Edition #40: The Great Will-dini Returns? Grading My 2025 Telco Predictions

Newsletter
January 12, 2026

I love making predictions. As a telco consultant, it’s important I know where the industry is going, and how to keep my clients at the fore. One year ago, I released my annual predictions for the future of our industry in 10 Big Ideas That Will Shape the Telco Industry in 2025. Now twelve months later, it’s time to evaluate if I can retain my moniker of ‘The Great ‘Will-dini’. In this edition of Telco Talk, I score my predictions – what came true, what didn’t, and what this all means for 2026 going forward. Let’s dive in!

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Edition #38: Why Ordering Telco Should Be As Easy As Pizza & Chips

Newsletter
November 3, 2025

In this edition of Telco Talk, we’ll look at some lessons from other industries, and how they can help telcos finally close the sales experience gap.

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Edition #34: Stop Leaving Money On The Table: How Telcos Can Maximize Their Dealer Channels

Newsletter
August 11, 2025

Telecom operators are rapidly shifting how they use dealer networks. Whether it’s franchise-heavy Italy, the corporate-dominated UK, or mixed-model markets like the U.S., getting your dealer channel right is critical. Screw this up, and you’ll hemorrhage customers, cash, and credibility. Get it right, and you're laughing all the way to the bank.

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Edition #31: The Lost Millions: Why Telcos Are Failing at Direct Sales

Newsletter
June 9, 2025

Every year, telcos leave millions in untapped revenue on the table. The reason? They’re overlooking one of their most powerful sales tools: direct sales.

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Edition #30: How Your New Employees Are Killing The Telco Retail Experience

March 4, 2025

In this edition of Telco Talk, self-described telco retail aficionado & straight talker, Will Gibson, explores how the lack of staff training affects telco retail experiences – and how to get it right.

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Telco’s! Stop the Profit Leak: How Neglecting Retail Training is Costing You Big Time

Thought-Leadership
February 14, 2025

Every day, retailers are leaving wads of cash on the table, and the culprit might be hiding in plain sight: undertrained employees. Think of it like a slow leak in your profit pipeline. You might not see it immediately, but over time, it’s draining your revenue and eroding your brand’s reputation.

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