Will Gibson

Offering insight and concrete solutions for telcos looking to take their business to the next level.

Articles by 

Will Gibson

Game On: How To Win New Telco Customers with Gaming

Newsletter
December 16, 2024

Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.

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Edition #27: Five NLP Secrets That Will Skyrocket Your Sales Team's Performance

Newsletter
December 18, 2024

NLP consists of effective techniques that provide you with choices that you didn’t know you had. Even better, it triggers a curious attitude, and the desire to learn and explore new possibilities. But for NLP to be successfully applied, there are five basic principles you need to respect.

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Edition #24: 4 Ways AI Could Disrupt The Telco Industry – And How To Prepare

Newsletter
September 3, 2024

In this newsletter, I’ll share a few of my musings on how AI could change telco in 3, 5 or 10-years’ time. Things are moving FAST! This could be next year!

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Edition #23: Who Tops the UK Telco Retail Rankings: EE, Vodafone, O2, or Three?

Newsletter
August 15, 2024

You may have gathered from the title that this time, I’m actually keeping my evaluation close to home – The United Kingdom! I was a big part of the telco industry in the UK some time ago. It feels like it’s been a lifetime, but I certainly have walked the walk in this market. In this edition of Telco Talk, I evaluate how EE, Vodafone, O2 and Three stack up, and where I think they have improvements to make.

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Edition #22: How To Leverage Furniture and Sensory Engagement for Superior Customer Experiences

Newsletter
July 2, 2024

In this edition of Telco Talk, I’ll explore how high-value retail businesses can benefit from such investments and provide examples from various industries that have successfully adopted this strategy.

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Edition #19: Perks & Points: 9 Tips To Build Telco Customer Loyalty Through Gamification

Newsletter
April 15, 2024

Digital is now meshed tightly into our lives, but the landscape is constantly shifting. Businesses in every industry are vying for innovative ways to captivate their audience, enhance customer loyalty, and drive sales.

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