Articles by 

Will Gibson

Telco’s! Stop the Profit Leak: How Neglecting Retail Training is Costing You Big Time

Every day, retailers are leaving wads of cash on the table, and the culprit might be hiding in plain sight: undertrained employees. Think of it like a slow leak in your profit pipeline. You might not see it immediately, but over time, it’s draining your revenue and eroding your brand’s reputation.

Edition #29: The Top 7 Telco Projects Driving Success in a Cost-Conscious Era

Ask anyone in the telecoms industry and they’ll agree - spending has never been under as much scrutiny as it has in the last year. Our clients have told us even small daily expenses that nobody would have given a second thought to a few years ago, now require multiple levels of approvals. The key to thriving in this environment lies in choosing projects that deliver tangible results quickly. In this edition of Telco Talk, we’re exploring the top ROI-driven initiatives to prioritize in the year ahead.

Edition #28: 10 Big Ideas That Will Shape the Telco Industry in 2025

In our last blog of 2024, Maplewave’s resident futurist, Will Gibson, shares 10 industry-changing predictions that telcos should be prepared for next year.

Game On: How To Win New Telco Customers with Gaming

Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.

Edition #27: Five NLP Secrets That Will Skyrocket Your Sales Team's Performance

NLP consists of effective techniques that provide you with choices that you didn’t know you had. Even better, it triggers a curious attitude, and the desire to learn and explore new possibilities. But for NLP to be successfully applied, there are five basic principles you need to respect.

Edition #24: 4 Ways AI Could Disrupt The Telco Industry – And How To Prepare

In this newsletter, I’ll share a few of my musings on how AI could change telco in 3, 5 or 10-years’ time. Things are moving FAST! This could be next year!

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