Articles by 

Will Gibson

Edition #44: 6 NLP Principles Every Telco Salesperson Should Know (But Almost None Are Taught)

f you’ve missed NLP totally - it is the study of how people think, communicate, and make decisions. In business, it helps salespeople build rapport, ask better questions, and influence outcomes. By understanding behaviour and language patterns, NLP enables more effective conversations, stronger trust, and higher conversion in complex, customer-led sales environments.

Edition #43: Top 10 Telecom Trends for 2026 and Beyond

In this edition, our resident futurist, Will Gibson, sets his sights on the trends he predicts will come to pass this year.

Edition #41: Why Telco Retail Needs To Stop Building Faster Horses

In this edition of Telco Talk, Will Gibson explores the trap of incremental upgrades when transformation is what’s really needed.

Why Retail is Moving from Transactional to Magical – And What That Means for Telcos

EE’s new experience stores show what happens when retail stops chasing transactions and starts designing for emotion, dwell time, and loyalty.

Edition #40: The Great Will-dini Returns? Grading My 2025 Telco Predictions

I love making predictions. As a telco consultant, it’s important I know where the industry is going, and how to keep my clients at the fore. One year ago, I released my annual predictions for the future of our industry in 10 Big Ideas That Will Shape the Telco Industry in 2025. Now twelve months later, it’s time to evaluate if I can retain my moniker of ‘The Great ‘Will-dini’. In this edition of Telco Talk, I score my predictions – what came true, what didn’t, and what this all means for 2026 going forward. Let’s dive in!

Edition #38: Why Ordering Telco Should Be As Easy As Pizza & Chips

In this edition of Telco Talk, we’ll look at some lessons from other industries, and how they can help telcos finally close the sales experience gap.

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