Articles by 

Will Gibson

Edition #1: Follow Up Q&A: When Your Heroes Disappoint

In our first edition, you'll find the much anticipated follow-up interview with Will Gibson on his disappointing experience at a Vodafone UK flagship store. Don't forget to subscribe!

When Your Heroes Disappoint – A Cautionary Tale for a Telco Giant

In this blog, Will Gibson recounts how his brand idol, Vodafone, lost their ‘hero’ status after his recent bad experience at a UK franchise store.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

The Top 8 Benefits of Digital Platforms

The telco industry is rife with complex infrastructure and poor customer experiences. In his latest blog, Will Gibson explores the 8 benefits of digital platforms and how they solve telcos’ pain points.

Prepaid and Postpaid are Dead!

We now live in a subscription economy. Amazon Dash buttons are just the start.

It's 2018...Surely You Don't Still Use Paper!

Do you know how your customers feel about your paper contracts? As a customer myself, I HATE them. Between all the waiting and interruptions, I can confidently say paper processes are killing your customer experience.