Indirect Selling: Everything You Need To Know

Indirect. Third-party. Dealer. Massive. Non-exclusive. While this type of channel is known by many different names, the challenges and opportunities it presents for telcos are the same. By leveraging indirect channels, telcos can add thousands of additional points of presence under their umbrella. However, telcos must take care to avoid common pitfalls to capitalize on this strategy.

Here are some essential resources on this topic.

Take our Indirect Channel Assessment to evaluate how effective your indirect channel strategy is and learn which steps you can take to improve.

Read our whitepaper, Controlling The Chaos: How To Overcome Indirect Channel Pitfalls And Win, to learn about the 7 types of indirect sales, how to overcome common pain points, and what to look for in an indirect channel solution.

Read our blog, From Oil Barrels to Apps: The Evolution of Telco Indirect Sales, to learn how indirect selling has matured to hold its own in the digital age.  

Read our blog, Q&A: Growing The Indirect Channel & Empowering African Women With Multi-Level Marketing, to learn how indirect selling and MLM structures are natural partners for rural African markets.

Watch the 9 videos below to learn about the different indirect sales experiences and how they can be transformed with the right digital sales solution.

Videos.

Door-to-Door Sales

Bring the telco experience to your customers’ doorsteps. The right telco indirect channel solution will help you expand your presence and attract new customers using door-to-door sales.

Pop-Up Events

Bring the telco experience to events and other public gatherings. The right telco indirect channel solution will help you expand your presence and attract new customers at pop-up events.

Vehicular Retail

Bring the telco experience to your customer, no matter where they are. The right telco indirect channel solution will help you expand your presence and attract new customers using vehicular retail.

Street Corner/Cart Vendors

Drive performance and give sellers and customers a great experience. The right telco indirect channel solution will help you maximize performance and loyalty using street corner/cart selling.

Mono-Brand Dealer

Make your dealer stores an extension of your corporate network. The right telco indirect channel solution ensures the mono-brand dealer store aligns with the corporate experience with the flexibility to offer unique services and experiences.

Multi-Brand Dealer

Give sellers and customers a great experience. The right telco indirect channel solution will help you maximize performance and loyalty at multi-brand dealer stores.

Store-In-Store

Increase your presence and attract customers in new ways. The right telco indirect channel solution will help you increase your exposure using the third-party chains/store-in-store model.

The 7 Types of Indirect Sales

No matter where you do business, or the size of your telco market, it’s time to re-examine how you do indirect sales. In this video, Will Gibson talks about the 7 types of indirect sales and how they can benefit your business. By selecting the right indirect strategy and investing in a purpose-built solution, telcos can gain control over channel activities, get visibility into sales, inventory, and commissions, and improve the experience for sellers are customers alike.

The Top 3 Benefits Of Digital Indirect Solutions

Third-party channels give your telco customers many more opportunities to buy your products and services, but they can also be difficult to control. In this video, Will Gibson talks about how a dedicated indirect sales app can overcome indirect channel pain points to improve the customer experience and give telcos control and visibility over these channels. By investing in a solution that’s been specifically built for the different types of indirect sales, telcos can easily overcome channel pitfalls and dramatically improve profitability and efficiency!

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