Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

Edition #27: Five NLP Secrets That Will Skyrocket Your Sales Team's Performance

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NLP consists of effective techniques that provide you with choices that you didn’t know you had. Even better, it triggers a curious attitude, and the desire to learn and explore new possibilities. But for NLP to be successfully applied, there are five basic principles you need to respect.

Edition #26: 12 Ways Telco Commerce Platforms Can Prevent Retail Fraud

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In speaking with telcos around the world, fraud prevention is one of the most talked about issues in the industry today. In our digital-first society, fraud has never been easier, or more prevalent – with huge financial consequences.

Edition #25: How Telcos Can Leverage Social Responsibility to Appeal to Gen Z & Alpha

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Your future customers insist that the heart of humanity must remain front and centre in all business activities. You have a unique opportunity to captivate the discerning hearts of Gen Z and Alpha through initiatives steeped in meaningful social responsibility!

Edition #24: 4 Ways AI Could Disrupt The Telco Industry – And How To Prepare

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In this newsletter, I’ll share a few of my musings on how AI could change telco in 3, 5 or 10-years’ time. Things are moving FAST! This could be next year!

Edition #23: Who Tops the UK Telco Retail Rankings: EE, Vodafone, O2, or Three?

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You may have gathered from the title that this time, I’m actually keeping my evaluation close to home – The United Kingdom! I was a big part of the telco industry in the UK some time ago. It feels like it’s been a lifetime, but I certainly have walked the walk in this market. In this edition of Telco Talk, I evaluate how EE, Vodafone, O2 and Three stack up, and where I think they have improvements to make.

Edition #22: How To Leverage Furniture and Sensory Engagement for Superior Customer Experiences

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In this edition of Telco Talk, I’ll explore how high-value retail businesses can benefit from such investments and provide examples from various industries that have successfully adopted this strategy.

Edition #21: From Oil Barrels To Apps: The Evolution Of The Telco Indirect Channel

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In this article, Will Gibson reflects on how the indirect channel has evolved beyond its manual roots in favour of a fully digital sales and channel management process.

Edition #20: Telco Contract Management in 2024: Four Key Trends You Can't Miss

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Telcos are under enormous pressure to remain competitive while being cost-efficient, innovative, and sustainable. Digital contract management is smart, customer-friendly, fast, and secure - and we can't recommend it enough. In this article, we will explore four key digital contract trends in the telco industry that you must leverage in 2024 and what they mean for your business.

Edition #19: Perks & Points: 9 Tips To Build Telco Customer Loyalty Through Gamification

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Digital is now meshed tightly into our lives, but the landscape is constantly shifting. Businesses in every industry are vying for innovative ways to captivate their audience, enhance customer loyalty, and drive sales.

Game On: How To Win New Telco Customers with Gaming

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Those of us with backgrounds in retail and store design know how important immersive experiences are to attracting customers and getting them to spend time in a store. And while video games are fun (who doesn't love a bit of digital escapism, right?), they’re also a clever way to advertise those complementary high-value services, like fibre and virtual gaming services.