All-Blogs

Maplewave-Culture

Thought-Leadership

Edition #40: The Great Will-dini Returns? Grading My 2025 Telco Predictions

December 1, 2025

I love making predictions. As a telco consultant, it’s important I know where the industry is going, and how to keep my clients at the fore. One year ago, I released my annual predictions for the future of our industry in 10 Big Ideas That Will Shape the Telco Industry in 2025. Now twelve months later, it’s time to evaluate if I can retain my moniker of ‘The Great ‘Will-dini’. In this edition of Telco Talk, I score my predictions – what came true, what didn’t, and what this all means for 2026 going forward. Let’s dive in!

Edition #22: How To Leverage Furniture and Sensory Engagement for Superior Customer Experiences

June 25, 2024

In this edition of Telco Talk, I’ll explore how high-value retail businesses can benefit from such investments and provide examples from various industries that have successfully adopted this strategy.

Part 2: A Supply Chain Q&A with Maplewave’s SVP of Global Development

February 24, 2021

In Part 2, we’ve posed 4 more questions regarding supply chain resilience, the impact of COVID-19, and what the future looks like to Brad Lapin, SVP of Global Business Development at Maplewave. ‍

Part 1: A Supply Chain Q&A with Maplewave's SVP of Global Business Development

January 25, 2021

In this blog, we’ve posed 3 questions about supply chain partners, building stronger supply chains, and omnichannel enablement to Brad Lapin, SVP of Global Business Development at Maplewave.

6 Things Your Telco Staff Must Do to Enable Incredible Customer Experiences

July 31, 2020

Unlock the barriers holding back your salespeople from reaching their full potential by ensuring they can accomplish these 6 things.

How To Optimise Your Telco Channel Strategy

July 10, 2020

From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. ‍It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.

To Franchise or to Own? A Telco Conundrum

April 7, 2020

We shop with successful franchises across the globe and across industries .So, why does franchising seem inconceivable for telcos?

The Top Six Ways Telcos Let Their Customers Down

April 7, 2020

Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.

The 3 Tools Your Telco Salespeople Need to Be Successful

April 7, 2020

Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.

Telco Staff Training: Nearly Everything You Need to Know

April 6, 2020

For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.‍And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability. ‍

How to Delight Customers with Store Design and Staff Training

March 31, 2020

The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍

Telco Retail Needs a New RoboCop

March 19, 2020

The world is moving to a seamless, channel agnostic future. Telcos – you need a new retail approach.

A Dream for Telco and Their Customers

March 19, 2020

In a dream telco world, we can interact and complete transactions with telco providers anytime, anywhere, and via any medium.

How Companies Can Support Mental Health

March 19, 2020

We spend 35+ hours of our week at work – it’s no surprise that the environment we work in affects our mental health. Here’s what Maplewave is doing to promote

User Experience - What is it, and why is it important?

March 19, 2020

There are many factors that contribute to the right UX design. Telcos need to ensure that all their experiences seamlessly deliver value to the customer at every touch-point.

TelcoTalk: Retail is Not Dead

March 19, 2020

In an age where everything can be ordered online, how do telco retailers stay relevant? And is traditional retail really dead? How networks can come out on top in the digital age?

TelcoTalk: Four Great Examples Of Digital Retail Tech

March 19, 2020

Forward-thinking retailers are already using cutting edge technologies to delight and retain loyal customers across highly competitive markets.

TelcoTalk: Top 10 Telco Retail Mistakes

March 19, 2020

We love talking tech, telco, retail, digital transformation and people! Here’s some of our favorite reads this week.

TelcoTalk: Win Your Market in the Next Five Years

March 19, 2020

The old ways of doing business just don’t cut it anymore. To be competitive in today’s market, telco retailers need to focus on their customer experience.

TelcoTalk: The Digital Only Retail Store

March 19, 2020

Brands across the globe are using digital retail experiences to rise above their competition. But it’s not too late for you to implement these experiences, the first step is knowing what you’re up against.

5 Companies Who are Using Personalization to Change Retail Forever

March 19, 2020

As Gen Z and Alpha enter the market, they are revolutionizing everything. This is especially apparent when it comes to their desire for personalization.

How to Turn Every Telco Store Visit into a Sales Opportunity

March 19, 2020

Opportunity awaits! It's time to retire your hard-sell and take a new approach, a consultative approach. Read this blog and learn the ins and outs of a consultative approach.

How To Revolutionize Your Telco Training With NLP

March 18, 2020

Telcos, I’m going to let you in on a secret that can revolutionize your retail training and drive your success to the highest level.‍ It’s Neuro-linguistic programming.