Join two industry visionaries as they unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time.
WILL GIBSON
Will Gibson is a globally recognized telecom retail expert with over 25 years of experience in driving customer experience transformations. As the founder of Amplifier and a senior leader at Maplewave, he has spearheaded large-scale retail initiatives ranging from store design to digital-first sales enablement. Will leverages real-world insights from hundreds of frontline coaching sessions to help operators improve conversion and build capable teams.
JEAN-PIERRE LACROIX
As President and Chief Strategy Officer of SLD, Jean-Pierre is a seasoned strategic thinker who has led numerous strategies on personifying brands through immersive design. With more than 35 years of experience in the development and implementation of retail transformation programs, including ground-breaking transformation tools he has developed such as the “Trust Ladder” and “Ideal Omni Experience Model.
