Blogs.

Explore our telecom blogs for thought-provoking discussion on timely topics and industry issues.

How To Optimise Your Telco Channel Strategy

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From picking the right channels, to using the right technology, and providing the right training, channel strategies can get complicated - but the return on investment is worth it. ‍It’s time for telcos to optimise and develop channel strategies that drive results and boost the customer experience.

To Franchise or to Own? A Telco Conundrum

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We shop with successful franchises across the globe and across industries .So, why does franchising seem inconceivable for telcos?

The Top Six Ways Telcos Let Their Customers Down

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Retail can no longer be transaction-focused. Telco retailers need to create engaging, efficient and meaningful experiences with customers in every channel.

The 3 Tools Your Telco Salespeople Need to Be Successful

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Few people would be successful in their jobs if they didn’t have the tools they needed to perform. And the telco retail environment is no exception.

Telco Staff Training: Nearly Everything You Need to Know

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For the telco salesperson, the stakes have never been higher. The quality of their performance impacts how customers feel about the business, how much money they spend, and whether they will return in the future. And one false move can send the customer running to the competition.‍And yet, many telcos fail to prepare their salespeople for their roles. To be successful, telcos need to invest in staff training to ensure peak performance and profitability. ‍

How to Delight Customers with Store Design and Staff Training

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The store environment plays a key role in customer experiences, but even the best-designed stores are a wasted investment if telcos neglect to train their staff on how to use the environment to its full potential.‍

Dating Advice for Retailers

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“People buy from people they like”. True? Absolutely!

Retail is Dead #notdead

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Telecom operators are in an enviable position. Going into a Telco store should be like wandering into Aladdin’s Cave…but is it?

Good Men Aren't Hard to Find

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As we approach International Women’s Day, it feels timely to reflect a little on some of the topics near and dear to my heart when it comes to women and